SOCIAL ANALYSIS AND RESEARCHJESÚS SERRANO · SOCIAL CONSULTANCY AND ANALYSIS · MADRID
Social realities are complex and constantly changing. Understanding them requires observation, questions, research and cross-checking information from different perspectives.
My work focuses on analysing social phenomena, documentary research and studying the contexts, needs and dynamics that affect individuals, groups and organisations.
OBSERVE · RESEARCH · INTERPRET
OBSERVEINTERPRETRESEARCH01 / ANALYSIS AND RESEARCH AREAS
Social analysis helps us approach the phenomena shaping our society, identify relationships, recognise needs and contribute to a fuller understanding of reality.
My activity is organised into four areas of work.
Studying contexts, needs, groups and social dynamics, with attention to the factors influencing their development and organisations’ responses.
Finding, selecting, cross-checking and analysing publicly available information to study social phenomena and answer research questions.
Organising and interpreting information to produce documents that make a context or issue easier to understand.
Applying social analysis to specific questions and needs of organisations, associations and projects.
02 / RESEARCH METHODOLOGY
Every research project starts with a question. Useful analysis requires defining what we want to know, identifying suitable sources and clearly explaining how conclusions were reached.
Rigour · Critical thinking · Methodological transparency · Respect for people · Social value
Define the subject, context, research questions and scope of the work.
Identify relevant sources, collect information and assess its origin, quality, currency and limitations.
Organise available data and information, identify relationships and patterns, and distinguish facts, interpretations and hypotheses.
Present findings clearly, identifying the sources used, the limits of the analysis and the conclusions that can be drawn.
03 / RESEARCH AND PUBLICATIONS
Analyses, research notes, report commentaries and evidence-based reflections on social issues of interest.
The aim is to contribute to understanding social phenomena by reviewing sources, interpreting information and communicating findings clearly.
This section is under development. It will soon feature social analysis and research work, with references to the sources consulted and an explanation of the methodology used.
RESEARCH · ANALYSIS
KNOWLEDGE
04 / PROFESSIONAL PROFILE
Social analyst and researcher
My professional background spans social integration, emergency medical services, employment and social guidance, and training.
These experiences have allowed me to engage with different social realities, understand how organisations and services work, and appreciate the importance of context in people’s needs and decisions.
Building on this foundation, I am focusing my professional development on social analysis and research, with a particular interest in social phenomena, documentary research, open sources and interpreting information.
My approach starts from one idea: understanding social reality requires contextual knowledge, critical thinking and a rigorous search for evidence.
I aim to develop and share analyses that help explain social changes and are useful to organisations, professionals and projects.
05 / TRAINING AND KNOWLEDGE SHARING
My teaching experience is developed in collaboration with training centres and organisations, particularly in social care, health and social care, and employment guidance.
I am registered in the Community of Madrid’s Register of Trainers and take part in training activities tailored to partner organisations’ objectives and requirements.
Training can be delivered in person, online or in a blended format, depending on each project.
TECHNOLOGICAL DEVELOPMENT APPLIED TO TRAINING
I develop my own digital tools to bring teaching experience into practical learning environments. JS Proyectos is my educational platform supporting learners, teachers and training centres in designing social projects step by step.
The classroom connects analysis of reality with intervention planning: needs assessment, objectives, indicators, timelines, budgets and evaluation. A resource for learning by doing, structuring ideas and turning them into well-founded projects.
Discover JS Proyectos ↗Teaching collaboration and course delivery are agreed with each organisation. Official certificates and accreditation are issued by the competent bodies and training centres.
06 / RESOURCES AND COMMUNITY
Alongside my main work, I maintain a free channel sharing job vacancies, training opportunities and publications of interest to the social and health and social care sectors in the Community of Madrid.
This channel aims to provide access to useful information and connect professionals, businesses and organisations.
Access the information channelWould you like to share a vacancy or publication? Contact Jesús on WhatsApp to request free publication.
Jesús Serrano
Sociocultural Services
07 / CONTACT
Do you need to better understand a social reality, study a context or develop an analysis based on cross-checked information?
I welcome research proposals, report-writing projects and collaborations with organisations and initiatives related to social analysis.
You can also contact me for training and knowledge-sharing activities.
Research · Analysis · Training and knowledge sharing